BRIC WEBSITE REDESIGN

BRIC, a 35-years-old non-profit organization based in Brookyln that focuses on Arts & Media programs, was looking for a new website. Their current website structure, which represents the organization as three separate silos, did not reflect effectively its multidisciplinary offerings and BRIC mission to the community at large.

 

TEAM MEMBERS:
 MELANIE WIDER, SYLVIA ROYALL, VIVEK BALIGA

TIMELINE:
 2.5 WEEKS

 

BEFORE

  • Separated into 3 silos (Contemporary Art, Performing Arts, Community Media)
  • Hard to browse by interest
  • Confusing vernacular

 

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COMPETITIVE ANALYSIS

One of our footprint findings revealed that competitors’ websites with longer homepages are able to display more original content, promote their unique offerings and make their content more accessible for users.

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PERSONAS

After conducting a series of interviews with stakeholders and users, we analyzed the main takeaways to put together personas that capture BRIC wide demographic.

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FEATURE PRIORITIZATION

Keeping in mind both buisness and users goals, and taking under consideration the technical requirements we listed the website features into 4 different buckets.

Our MVP focused on the development of 3 key features: 

  • Better hierachy of navigation and information 
  • Feature of all disciplines equally
  • Make content search customizable and interactive

To bridge the gap between desktop and mobile, we also decided to begin designing for tablet first.

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SITE NAVIGATION

Initially, we performed a heuristic evaluation of the site, which consisted of evaluating the strengths and quality of what is currently offered to users. 

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PROPOSED NAVIGATION

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SKETCHING & USABILITY TESTING

 

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FINAL RECOMMENDATION

Our solution, a mobile-first site, celebrated BRIC’s mission and identity while providing the new site with functionalities that responded to both business and users goals.

Some of the new features we implemented:

  • Simplified primary navigation and drop-downs

  • Highlighted featured content for all disciplines

  • Interactive calendar for a faster access to events and programs

  • Call to action to donate 

  • Ability to filter classes and events

  • More prominent newsletter signup field

View final presentation here.

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