Don’t Panic is a leisure lifestyle company. In an era when we are constantly connected through mobile devices, its first product, the Don’t Panic iPad case aims at providing us with solutions that remind us that it’s ok to disconnect and take it easy. In mid-2011, I started designing the logo. Through a blend of humor and tech elements, the goal was to create an inspiring mark that would read not only as a friendly reminder, but also as a stamp of approval. Following a successful launch on Kickstarter, I took on the development of the brand by creating a versatile identity system and applying the brand elements and logic to their webstore, collateral, and packaging.