LULULEMON*

Lululemon, a trusted lifestyle brand with a large and active following is looking to increase their digital engagement by creating a platform to support active consumers in local markets. 

ROLE: Competitive Analysis, User Research, Content Strategy, UX/UI Design, User Testing, Iteration, Presentation

TEAM: Alivia Duran & Melanie WIder

TIMELINE: 10 Days

*Fictional brief part of the UX Immersive at General Assembly, NYC.

THE CHALLENGE

1) Integrate the new features into the exsiting interface and  branding elements.
2) Broaden the current app features in order to satisfy  consumer needs and desires.

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CURRENT APP KEY FINDINGS

  • Users found no incentives to reserve a spot on the current Om Finder app.

  • Most respondents found the class data insufficient for considering attending a class.

  • No curation that allows discovery for the curious user. 

  • Many studio schedules are not up-to-date.

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PERSONAS

After conducting a series of interviews with users, we analyzed the main takeaways and put together 3 personas that capture the target demographic, and would inform each steps of the design process.

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FEATURE PRIORITIZATION

Using our 3 personas, we started identifying features, ranking them on a scale from high to low and essential vs. nice to have for both the design and technical implementation. 

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USABILITY TESTING

 

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FINAL USER FLOW

 

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SOLUTION

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