T3 designs high end hair tools and products that are among the most favored in the hair industry. Their use of innovative technologies such as the patented Tourmaline infusion and airflow management provide tools that rapidly improve hair texture but most importantly eliminate damaging heat often used to dry and style hair. As a result, the visual identity I developed alongside the Creative Director reflects T3’s use of innovative technologies in an elegant way (Tourmaline is a pinkish red semiprecious gemstone) while highlighting the benefits and characteristics of their new product line. Creative assets were used at Sephora and Nordstorm, NYC fashion week and tradeshows across the country.